#eatinlimerick was launched as a dining guidemap in October 2015 to whet appetites for Limerick food and local dining. Supported by GGL Security and Limerick LEO (Local Enterprise Office), it is a personal project of Limerick communications consultant Olivia O’Sullivan after seeing a need to bring the local food scene together and serve it up under one tasty promotional umbrella.
“I felt we needed a foodie guidemap for Limerick, there are so many new eateries even locals can’t keep up, not to mention trying to inform visitors. That’s how Eat in Limerick came about; it was a case of needs must. We have great food heritage here and increasing numbers of local producers so something like this was needed to bring attention to all of that.” Olivia explained.
Limerick company GGL Security, who operate nationally and internationally and have headquarters in Limerick City, is the main sponsor of the project. Contributing to the launch press release, Derek Tobin, MD of GGL Security, commented: “We are spoiled in Limerick with such a selection of food businesses, there must be 120 food businesses listed on the Eat in Limerick city map. As a Limerick business too, GGL Security is delighted to support this initiative which I’ve no doubt will encourage us all to explore our city and county even more and visit some new restaurants and cafés.”
Social media users are encouraged to use the hashtag ’#eatinlimerick‘ on social media to highlight how much is going on in Limerick food, from casual, healthy and gourmet dining, to homegrown produce.
Olivia added: “As far as I’m concerned, food is far more than just sustenance, choosing good food and eating local is a lifestyle, and that passion is shared on social media all the time, from pics of your perfect morning coffee to lunch on-the-go or that delicious dinner out, and home baked goodies. The photos and posts are already out there, if we start using the #eatinlimerick hashtag with them it will enhance the local food community and create a conversation. It will also show tourists what we have to offer in Limerick –food tourism is becoming big business and we should be selling ourselves as a great food destination. We’ve always had a great food history in Limerick, it’s time we realize how much we have to contribute to the national food story.”
The guidemap, which highlights twelve of the top eateries in the region in detail, as well as features map listings for over a hundred more outlets, was just the first part of the project, with the website at www.eatinlimerick.ie the next stage to create a single portal for Limerick food news and events.
Olivia O’Sullivan is a self-employed juggler mother of two, and consummate food lover. Her ‘day job’ as Olivia O’Sullivan Communications is working with organisations/festivals/events, in communications and marketing – writing, planning, advising, strategizing, booking and liaising on behalf of clients. Sometimes she designs too: a graduate of the Limerick School of Art & Design, she is very passionate about visual communication. Founding the ‘Eat in Limerick‘ promotional guide to Limerick’s food scene in 2015, she is also co-founder of Limerick Food Group who run events such as Urban Food Fest Limerick and the Pigtown Culture & Food Series. As well as all that, she is a contributing columnist to the Limerick Post Newspaper since 2006 with a weekly lifestyle column.